Street Eatz at the Calabasas Commons a Success
The Street Eatz at the Calabasas Commons took place on Thursday, July 1st 2010. Trucks that were included that day were The Manila Machine, World Fare, SliceTruck, Dumpling Station, The Grilled Cheese Truck, Komodo, Crepe ‘n Around and The Sweets Truck.
The Street Eatz concept initially came from the marketing department at The Americana at Brand in Glendale, a Caruso Affiliated property. The Street Eatz event at The Commons came about from a tweet that was actually sent to the Commons by The Sweets Truck. They met with The Sweets Truck and The Grilled Cheese Truck a couple weeks later and the planning began.
The rest of the trucks were chosen with a focus on creating a great mixture of gourmet food trucks so people had the opportunity to experience a variety of different food options, while complimenting the restaurants on-site.
Several of the stores at The Commons offered specials that evening. Flyers were available at the registration booth with a complete list of offerings. Centre Salon & Spa, The Vault Women, Crumbs Bakeshop, L’Occitane, Siany and Menchie’s Frozen Yogurt were among them.
Between the eight trucks attending there are over 35,400 people following them on Twitter –- the primary communication method for determining where the trucks will be next. The event had over 2000 people in attendance which sounds like a success to me.