Street Eatz at the Calabasas Commons a Success

The Street Eatz at the Calabasas Commons took place on Thursday, July 1st 2010. Trucks that were included that day were The Manila Machine, World Fare, SliceTruck, Dumpling Station, The Grilled Cheese Truck, Komodo, Crepe ‘n Around and The Sweets Truck.

The Street Eatz concept initially came from the marketing department at The Americana at Brand in Glendale, a Caruso Affiliated property. The Street Eatz event at The Commons came about from a tweet that was actually sent to the Commons by The Sweets Truck. They met with The Sweets Truck and The Grilled Cheese Truck a couple weeks later and the planning began.

The rest of the trucks were chosen with a focus on creating a great mixture of gourmet food trucks so people had the opportunity to experience a variety of different food options, while complimenting the restaurants on-site.

Several of the stores at The Commons offered specials that evening. Flyers were available at the registration booth with a complete list of offerings. Centre Salon & Spa, The Vault Women, Crumbs Bakeshop, L’Occitane, Siany and Menchie’s Frozen Yogurt were among them.

Between the eight trucks attending there are over 35,400 people following them on Twitter –- the primary communication method for determining where the trucks will be next. The event had over 2000 people in attendance which sounds like a success to me.

Calabasas Homes & Santa Monica Homes for Sale

We love to support our food truck friends, so when we heard about Street Eatz in Calabasas, we had to get the lowdown. Thanks to the peeps at The Commons, we have an inside look at some additional deals to check out at Street Eatz.

Keep On Food Truckin’

We talked to Danielle Borja, Director of Marketing for Caruso Affiliated, about the food truck frenzy that’s descending this Thursday, July 1. Trucks that will be there include The Manila Machine, World Fare, SliceTruck, Dumpling Station, The Grilled Cheese Truck, Komodo, Crepe ‘n Around and The Sweets Truck. To track all the trucks follow our Street Eatz list on Twitter.

Q: How was Street Eatz conceived?
Borja: The event concept initially came from the marketing department at The Americana at Brand in Glendale, another Caruso Affiliated property. The Street Eatz event at The Commons came about from a tweet that was actually sent to us by The Sweets Truck. We met with The Sweets Truck and The Grilled Cheese Truck a couple weeks later and the planning began.

Q: How did you pick the trucks in attendance?
Borja: We focused on creating a great mixture of gourmet food trucks so people have the opportunity to experience a variety of different food options, while complimenting our restaurants on-site. We also worked closely with trucks that get requests for the Conejo Valley and the San Fernando Valley due to the Calabasas event location.

Q: What additional food trucks would you like to include in the future?
Borja: Due to space limitations, eight to nine trucks are the most we are able to accommodate, but we will mix up the truck line-up next time around if we host another Street Eatz in the future.

Q: Which truck are you personally most excited to try out?
Borja: I would have to say The Sweets Truck –- specifically the signature Red Velvet cookies!

Q: Are any of the stores at The Commons offering specials during Street Eatz?
Borja: Yes, we have a number of stores offering specials that evening. Flyers will be available at our registration booth with a complete list of offerings.

  • Centre Salon & Spa: First time guests, make an appointment that evening and receive $10 off a haircut or $20 off a color service.
  • The Vault Women: 20% off on all regular priced items.
  • Crumbs Bakeshop: Buy 3 cupcakes, get one free
  • L’Occitane: Shop the summer sale offering 20-50% off a wide variety of products, and receive a complimentary deluxe sample kit just for stopping by.
  • Siany: Save 30% off one regular priced item.
  • Menchie’s Frozen Yogurt: Buy one, get one 50% off (2nd yogurt must be of lesser or equal value).

Q: Any other interesting tidbits you’d like to share with our readers?
Borja: The Manila Machine is the first and only Filipino gourmet food truck in Los Angeles. Between the eight trucks attending there are over 35,400 people following them on Twitter –- the primary communication method for determining where the trucks will be next.

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